![]() They must not use app icons, descriptions, titles, or in-app elements that could mislead users about the app’s relationship to some other app, Google said. The company will not allow apps that mislead users by impersonating someone else like another developer, company, entity and another app or falsely pretending to be affiliated to the government. Google will apply these policies from September 30. They must also notify users of any changes to their subscription, cancellation and refund policies and ensure that they comply with applicable law. The company will no longer allow full screen interstitial ads of all formats like video, GIF, static that show unexpectedly, when the user has chosen to do something else.įull screen ads that are not closeable after 15 seconds will also not be allowed.ĭevelopers must ensure that apps clearly disclose how a user can manage or cancel their subscription and must include an easy-to-use, online method to cancel the subscription. ![]() (Sign up to our Technology newsletter, Today’s Cache, for insights on emerging themes at the intersection of technology, business and policy. Google updated its Play Store policies that aim to address issues with intrusive ads, VPNs, misinformation, impersonation of brands and child abuse among others.
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